Natural protection: Anti-pollution concept

Often Mother Nature herself provides remedies to combat the various chemical and environmental influences attacking the skin and the hair. Our novel Anti-Pollution Concept offers such a remedy.

Purisoft™ and Puricare™ are extracted from the seeds of the Moringa “miracle tree”, which grows in Africa. Local tribes use the crushed seeds as a natural depolluting system to purify water ponds. Purisoft™ offers the same anti-pollution properties to the skin: protection from oxidative stress – whether caused by heavy metals or cigarette smoke – but also prevention of dust adhesion, helping the skin stay pure and fresh throughout the day.

Puricare™ provides equivalent properties for hair care applications, proving that shampoos can give premium benefits. With no influence on color, fragrance or texture, it has a wide variety of applications, from gel creams and liquid soaps to shampoos, lotions and conditioners.

Dimensions:   Feel   Effect