PRESS RELEASE
December 8, 2011
BASF offers bright, new technology to keep modern skin fresh and clean all day
BASF Beauty Care Solutions has recently launched Mariponics™ PSR, The Pollution Stain Remover, a globally accepted cosmetic ingredient.
While urban life guarantees an endless number of social connections and experiences, city dwellers are increasingly exposed to urban pollution with real impact on the skin’s condition and appearance. Using its advanced research capabilities, BASF Beauty Care Solutions has developed Mariponics™PSR a real sentinel to keep a skin fresh and clean feel all day long.
How can we retain the lively and pleasing appearance of youthful skin and energy while living an urban life? The face and its expressions often give initial impressions, sending “beauty messages” such as health, vitality or age. Over time, the face and its features undergo age-related changes that make people look and feel older than they really are. The urban environment impacts healthy skin in particular because of air pollution and other unique stressors. How can the skin retain vitality and survive a hectic day?
Mariponics™ PSR uses a proprietary land-based aquaculture technology as well as purified natural seawater and customized nutrients from yeast extract to generate unique proven efficacies.
- Visible benefits to consumers: a clean feel, increased moisturization and less greasy feel after 4 weeks and skin that continues to look and feel fresh after 8 weeks.
- 30% visible improvement in the appearance and number of pores and wrinkles after 8 weeks of use compared to placebo (in vivo data).
- Beneficial interaction with specific biological sentinels of skin vitality
(in vitro data)
- “The pace of modern urban life accelerates exponentially and the desire for faster, better and more vibrant lives drives consumer demands for beauty performance skincare. With Mariponics™ PSR, we are offering a unique, bio-performant cosmetic active of marine origin that was shown to prevent and protect skin against environmental stress and pollution (in vitro tests), especially designed* for city dwellers who are exposed to urban pollution everyday.
- In addition, Mariponics™ PSR is a globally accepted and China compliant ingredient, which constitutes a decisive advantage for cosmetic manufacturers” declared Frank Freiler, General Manager.
About BASF Beauty Care Solutions
BASF Beauty Care Solutions is a world leading biotechnology and delivery systems provider to the beauty care sector. Mainly focusing on the skin care market, BASF Beauty Care Solutions offers skin care active ingredients with substantiated performance benefits and smart delivery systems for all the segments of the beauty care industry. Aging skin biology, encapsulation, skin engineering, face architecture, deep wrinkles correction, targeted delivery of active ingredients or long-lasting delivery are some of Beauty Care Solutions core competencies.
About BASF
BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products and agricultural products to oil and gas. As a reliable partner, BASF creates chemistry to help its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges, such as climate protection, energy efficiency, nutrition and mobility. BASF posted sales of more than €63.9 billion in 2010 and had approximately 109,000 employees as of the end of the year. Further information on BASF is available on the Internet at http://www.basf.com_/ or in the Social Media Newsroom at newsroom.basf.com.
Contact:
Anne-Laurie Rodrigues
BASF Beauty Care Solutions France
TEL: +33 1 49 64 53 88
FAX: +33 1 49 64 53 85
anne-laurie.rodrigues@basf.com